What is Analytics?


Analytics is defined as the scientific process of transforming data into insight for making better decisions.

Our members help organizations like yours every day to use analytics to improve processes, save costs, and enhance revenues.

Whatever your business need in analytics – from wanting to know what it is and how you might use it to improve your organizational goals to applying it to a specific business problem you already have – INFORMS has the professionals and programs to help you.

INFORMS can help! Do any of these sound like you?

  1. analytcs I'm brand new to analytics and want to find out more about it, what it can do for me, how to start using it, and how others have used it to their benefit.

    Start here at our How to Get Started with Analytics page

  2. I want to identify, hire and promote competent, vetted analytics talent.

    Go to Analytics Certification to learn about INFORMS new Certified Analytics Professional (CAP) credential that sets these professionals apart from the competition and proves to stakeholders that your organization is interested in following industry standards in analytics practice.

  3. I want to connect and network with analytics professionals who can help me.
    Start here at the INFORMS Section on Analytics. Section provides an online meeting place for analytics professionals and those wishing to utilize analytics professionals.
  4. I want to attend the preeminent analytics conference geared to both analytics veterans and those who want to get started.

    Go to the most recent INFORMS Conference on Business Analytics and Operations Research website to read the recap of the conference, peruse the program, and register.

  5. I want to review the industry’s best news gathering website that features a free monthly e-newsletter and bi-monthly glossy magazine – all written in plain-business English so I can get a feel for the power and utility of using analytics:

    Start here at the Analytics Magazine website.

  6. I want to assess how well my organization uses analytics.
    Go to the Analytics Maturity Model to assess your organization’s use of analytics, create an improvement plan, and set a timeline.

And this is just the beginning of the resources available to you at INFORMS. Become a member or just be a customer for a while. It’s up to you. Many of our resources are free to all and some are free to members only, but all are valuable.

Choose the analytics resources that work best for you:

How to Get Started with Analytics: ‘Getting Started with Analytics’ website

Enhance your Analytics Career

Participate in Analytics Communities:

Connect with Analytics Professionals

Gather Analytics Information